Remembrance
On my way home on Sunday, I took a photo of a huge poppy at Kings Cross Station. The poppy is a big part of our heritage and a symbol that everyone recognises. I think that it was great to see this and shows that we will always remember those who have lost their lives in battle.
Eerie tube time
James Cooke of The Kernal reviewed his experience of a tour around the abandoned Aldwych tube station. Some of the pictures were great as you really catch a glimpse of forgotten history, although there were a lot of tourists in the pictures, so you couldn't completely feel the sense of abandonment! It has been used in films such as Atonement, as well as the entrance to the station being hired out for parties and photo shoots. I love the fact that this eerie space has been left and forgotten, although the rest of the tube network is always brimming with people and noise. Although James felt the tour wasn't hugely insightful (he got most of his information from Google), it was interesting to see his little chunk of old London deep below our bustling streets.
Read the full article here http://www.kernelmag.com/features/report/6737/we-went-to-a-haunted-tube-station/#
It's raining Cadburys
This is a new advert for the 'unwrap joy' campaign by Cadbury. Made by Fallon, that ad sees children unwrapping their houses and playing in the purple haze, and it looking like it is raining purple wrapping paper. Fun, on brand and just in time for Christmas
The Christmas advert clash begins!
The Christmas adverts are back! Every year we anticipate (or not) these brilliant ads and each year the competition gets tougher. Here are some of the best I've seen this week
John Lewis
This video has a Winnie-the-Pooh vibe and will really attract the pester power of children. It's warming, cute and has a lovely story behind it. It's also different to their previous Christmas ads which is really refreshing.
Tesco
This ad has nostalgia written all over it. It takes the family aspect of Christmas, which resonates with us all and really gives a personal feel.
Morrisons
This Christmas ad uses celebrity endorsement from household names Ant and Dec and although it is cheesy, it gets you into the Christmas spirit.
Having said that, Sainsbury's tops them all! The campaign, entitled ‘Christmas in a day’ is an hour
length feature film for You-Tube, made up of home videos from over the
Christmas period. Made my AMV and directed by Oscar award winning director
Kevin MacDonald, the video uses 360 hours of footage sent in by Sainsbury’s
consumers and the result is an amazing piece of film. The video has been
shortened to a three minute feature for TV.
The video contains no product advertising, but aims to grab
the viewer’s attention by showing that Sainsbury’s understands Christmas better
than anyone else. It’s full of funny and quirky things that most can associate
with at Christmas time, as well as some really emotional bits (I cried twice!).
It’s a fantastic way of connecting with the audience by pulling on their
heartstrings, and is incredibly engaging.
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