We had our Christmas party a couple of days ago, which was great! We were running late, got stuck down a country road and lost a number of times, but overall a really fun night. Here are some pictures from the night:
Loyalty tested
This campaign from Burger King, Norway is unusual, but really effective. They had an impressive number of followers on Facebook, but questioned how many were loyal customers. So, BK gave their followers a dilemma. Like the new Burger King Facebook page, or sign up for a free Big Mac. This allowed them to sift through the so called 'fake fans' to find the true loyal ones. Burger King Norway now have 8,000 dedicated fans, and for the sell outs, a goodbye letter banning them from the Facebook page for eternity. Genius!http://www.youtube.com/watch?v=IGJzkwu7bik
A year on Twitter
This video has compiled statistics from Twitter during the past year, and displays them in a really powerful way. We all know the power of social media and how it is now part of our digital savvy lives, but some of the posts and figures shown are really fascinating. For example, a photo of Typhoon Haiyan was shared 230 miles away from Earth, from a spacecraft! Another amazing statistic is that 500 million tweets are sent everyday. Check this video out to be amazed:http://www.youtube.com/watch?v=wcUHZb-E8Zs
Mandela
Last week, Nelson Mandela passed away. This has been a story that has captured the world, with constant news updates. The economist has released an incredibly moving advert, showing people making a collage, which at the end of the ad is revealed to be Mandela. A very simple idea, but extremely powerful.http://www.campaignlive.co.uk/thework/1224249/the-economist-mandelas-walk-abbott-mead-vickers-bbdo/
Purple Christmas
This is a great idea from WestJet to brighten up Christmas for their passengers. An interactive screen was placed in the departure lounge and, what looked like a pre-recording message at first glance, turned into a real person to converse with, that even knew peoples names! It looked like everyone loved it, especially the tired travelling children! http://www.youtube.com/watch?feature=player_detailpage&v=zIEIvi2MuEk
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