Lots happening this week

As I didn't post last week, I have gathered some really exciting and fun campaigns to share for this weeks blog...

Natural beauty 

This campaign from Dove made its debut at the Sundance film festival this week and it's a great way of promoting natural beauty. The short film shows mothers and daughters taking selfies together and discussing their thoughts on body image. Dove has always been a brand that stands up for real women so this is a really touching video.

http://www.marketingmagazine.co.uk/article/1227900/dove-celebrates-natural-beauty-selfie-short-sundance

I wish the tube was like this!

I want to hug whoever has done this! This Tumblr shows a number of alternative tube images and notices. From sloths carrying passengers to heaven and hell tube stops. Seeing as the tube culture is very much "don't talk or look at me because it's not the norm", this funny and light-hearted idea makes fun our moody tube habits.

http://prosign.tumblr.com/post/33766157596/someone-has-made-fake-london-underground-signs-and

Sunny Sweden

This coke advert brightens up commuters waiting at a bus stop in Sweden. The interactive bus shelter turns a dreary and dark day into a summery scene and gives everyone a little seasonal cheer.

http://www.brandrepublic.com/news/1228290/coke-gives-swedes-bus-stop-taste-summer/

Someone is getting fired!

At work on Thursday, I was drawn to the Victoria Line trending on Twitter and was tickled to see that for an unknown reason, there had been fast setting concrete poured into the signalling room at Victoria. Firstly I thought, what on Earth is going on? My second thought was that it is so ludicrous but really quite funny. At first it was reported as flooding, then when everyone caught wind of the real reason, the web blew up with jokes, opinions and laughs. 

http://www.standard.co.uk/news/transport/workers-bought-sugar-from-supermarket-to-slow-cement-flood-farce-on-victoria-line-9081168.html

The Walking Dead prank

I am a huge fan of The Walking Dead and when I saw this video, I was amazed. I hadn't heard of Nick Santonastasso before, but I found out that he is a disabled Walking Dead superfan who plays pranks on people whilst posing as a zombie. Brilliant! So The Walking Dead team decided to bring him along to a junket to prank one of the shows actors, Norman Reedus. The effects and make-up department transformed him as he hid under a table ready to jump out. The reaction was priceless and he looked brilliant!

http://www.youtube.com/watch?v=igDzM4CyWa8#t=121

Devil baby 

Working at a PR agency, I can appreciate a good stunt, but this one blows anything I've seen out of the water. With Devil's Due set for release, a demon baby robot was placed on the streets of New York to scare unsuspecting passers by. Some of the reactions had me in stitches and I cannot stop watching. With over 37 million views on YouTube in its first week, this video is first class. 

http://www.youtube.com/watch?v=PUKMUZ4tlJg

Archy the snake charmer

I had to share this video of our Director Mike's dog, Archy yesterday. He took this inflatable snake and ripped it apart, running up and down the office shaking it. When I came over to see what he had done, his little angelic face was priceless!