Cool campaigns

Tanning blunder

This advert from Virgin Holidays to promote its January sale is very funny indeed. It captures the British culture of dodgy tans perfectly and I'm sure we can all relate to bad sunburn and awkward t-shirt tan lines!

http://www.brandrepublic.com/news/1228760/brits-abroad-embarrassing-tan-lines-focus-virgin-holidays-tanuary-sale/

I love love

I have been loving Not On The High Street lately and treated one of my friends to a personalised hip flash from there for Christmas. Since then I've been hooked on the website, flicking through all the lovely gift ideas. I especially like the section with personalised messages in frames. I am very sentimental so these ideas for bedrooms and kitchens are really up my street.

Not On The High Street's new campaign is aligned with Valentines day and called 'What's your story?' The videos share people's views on love, how couples relationships have developed and every different love story imaginable, old and young, gay and straight. Mixed with sweet gift ideas, I really love this love campaign. LOVE LOVE LOVE!

http://www.notonthehighstreet.com/love-your-story/

Give Fearne a break!

I was intrigued by this story that surfaced this week. As we are all aware, Former Lost Prophets frontman Ian Watkins has been charged with child sex offences in the last few months and his former girlfriend and Radio 1 DJ Fearne Cotton has been criticised over her use of the phrase 'mega lolz', a popular phrase used by the band. . Personally, I feel sad for Fearne that she has been slammed for using this very popular phrase and I feel that it was unfair to criticise her. Radio 1 has a light-hearted and fun nature and I believe she did not intend to make any connection to Watkins, but simply used the generic phrase during a feature innocently. People are very quick to judge, and in this case a little thought process wouldn't have gone a miss 

http://www.huffingtonpost.co.uk/2014/01/29/ian-watkins-fearne-cotton_n_4685967.html?utm_hp_ref=tw- 


Below are three campaigns that blew me away this week. I love the art of storytelling, and feel that these brands get it so right:

Storytelling campaigns

Coca-Cola's campaign is all about building bridges between neighbouring India and Pakistan. Interactive Coke machines were placed in both countries, and in turn people approached them and followed instructions. For example, people were asked to wave at each other and dance and trace a circle with their fingers, which then turned into a peace symbol. It is very touching and shows that people can get along, despite political and religious differences. 

Winter love

This campaign from P&G is inspired by the Winter Olympics and shows the journey of athletes. It begins with toddlers learning to walk and falling and as the people featured get older and older, still slipping on the ice and snow whilst playing sports, you realised that they turn into athletes. Their mums are there at every step, picking them up, icing their injuries and when they finally win. This goes to show that a mothers love can get you through everything. 

Dove and beauty

This is by far my favourite campaign of the three. It shows people arriving at a loft with a man sitting with his back to the door. When each person sits down, they are asked to describe their features, from hair to eyes to skin tone. When this is over, they are asked to describe a person they had met downstairs which the artist then drew. After each person has finished. The artist brought them back in and showed each person the portrait of themselves against the portrait of them describes by another person and the different is phenomenal. People are incredible moved by how they portray themselves in a somewhat negative light compared to how others see them. This shows that we are all beautiful in our own right, even if we don't always see it.